The handbook of field marketing (Record no. 373430)

MARC details
000 -LEADER
fixed length control field 00653nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000337178
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749453800
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.872
Item number WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Williams, Alison
245 #4 - TITLE STATEMENT
Title The handbook of field marketing
Medium [Book]
Remainder of title a complete guide to understanding and outsourcing face-to-face direct marketing
Statement of responsibility, etc. Alison Williams.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct Marketing
852 ## - LOCATION
Piece designation 10003000022651
-- 644.00
Classification part 658.872 WIL
-- Knowledge Bank Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.872 WIL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000022651 COMSATS University Abbottabad Campus 11/17/2023