Kellogg on advertising and media (Record no. 373358)

MARC details
000 -LEADER
fixed length control field 00945nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000336817
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470119860
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.111
Item number CAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Calder, Bobby J.
245 #0 - TITLE STATEMENT
Title Kellogg on advertising and media
Medium [Book]
Statement of responsibility, etc. Bobby J. Calder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons, Inc. USA
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Media Planning
852 ## - LOCATION
Piece designation 10003000022145
-- 2887.00
Classification part 659.111 CAL
-- Donated By Asia Book Foundation Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000022146
-- 2887.00
Classification part 659.111 CAL
-- Donated By Asia Book Foundation Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000022147
-- 2887.00
Classification part 659.111 CAL
-- Donated By Asia Book Foundation Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 3
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   659.111 CAL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000022145 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.111 CAL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000022146 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.111 CAL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000022147 COMSATS University Abbottabad Campus 11/17/2023