Marketing research (Record no. 371502)

MARC details
000 -LEADER
fixed length control field 00630nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000339574
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 #0 - TITLE STATEMENT
Title Marketing research
Medium [Book]
Remainder of title an applied orientation
Statement of responsibility, etc. Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education New Delhi
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
852 ## - LOCATION
Piece designation 10003000026386
-- 1212.00
Classification part 658.83 MAL
-- Pak Book Corporation Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Date due Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/16/2024 1 658.83 MAL   03/15/2025 09/16/2024 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000026386 COMSATS University Abbottabad Campus 11/17/2023