Consumer behavior and marketing action (Record no. 367373)

MARC details
000 -LEADER
fixed length control field 00586nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000327647
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812401229
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8342
Item number ASS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael, Henry
245 #0 - TITLE STATEMENT
Title Consumer behavior and marketing action
Medium [Book]
Statement of responsibility, etc. Henry Assael.
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Thomson Asia Pte Ltd, Singapore
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
852 ## - LOCATION
Piece designation 10003000008043
-- 593.00
Classification part 658.8342 ASS
Sublocation or collection Main Library
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.8342 ASS   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000008043 COMSATS University Abbottabad Campus 11/17/2023