Contemporary advertising (Record no. 363611)

MARC details
000 -LEADER
fixed length control field 00596nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000328412
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 72537728
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number ARE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 #0 - TITLE STATEMENT
Title Contemporary advertising
Medium [Book]
Statement of responsibility, etc. William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. MCGraw-Hill, Irwin, Boston
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
852 ## - LOCATION
Piece designation 10003000009063
-- 0.00
Classification part 659.1 ARE
-- Donated by Asia Foundation, Islamabad.
Sublocation or collection Main Library
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   659.1 ARE   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000009063 COMSATS University Abbottabad Campus 11/17/2023