Marketing communcations (Record no. 363264)

MARC details
000 -LEADER
fixed length control field 00753nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000327290
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542888
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
245 #0 - TITLE STATEMENT
Title Marketing communcations
Medium [Book]
Remainder of title an integrated approach
Statement of responsibility, etc. P. R. Smith.
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication In Marketing
852 ## - LOCATION
Piece designation 10003000007523
-- 547.00
Classification part 658.802 SMI
-- Progressive International Agency Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000008794
-- 564.00
Classification part 658.802 SMI
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.802 SMI   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000007523 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.802 SMI   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000008794 COMSATS University Abbottabad Campus 11/17/2023