Strategic market management (Record no. 363114)

MARC details
000 -LEADER
fixed length control field 00606nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000325907
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9971513900
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 #0 - TITLE STATEMENT
Title Strategic market management
Medium [Book]
Statement of responsibility, etc. David A Aaker.
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley and Sons LPE
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing --Management
852 ## - LOCATION
Piece designation 10003000005467
-- 369.00
Classification part 658.8 AAK
-- Progressive International Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.8 AAK   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000005467 COMSATS University Abbottabad Campus 11/17/2023