Integrated marketing communications 1999-2000 (Record no. 361369)

MARC details
000 -LEADER
fixed length control field 00613nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000325625
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176491357
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.45
Item number YES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yeshin, Tony
245 #0 - TITLE STATEMENT
Title Integrated marketing communications 1999-2000
Medium [Book]
Statement of responsibility, etc. Tony Yeshin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Viva Books (Pvt) Ltd. (ButterWorth Heinemann)
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communication
852 ## - LOCATION
Piece designation 10003000004975
-- 434.00
Classification part 658.45 YES
-- Paramount Books Abbottabad.
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/20/2024 1 658.45 YES   02/27/2024 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000004975 COMSATS University Abbottabad Campus 11/17/2023