Integrated advertising, promotion & marketing communications (Record no. 358788)

MARC details
000 -LEADER
fixed length control field 00807nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000325738
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191220s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178089610
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 #0 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications
Medium [Book]
Statement of responsibility, etc. Kenneth E. Clow.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education Asia
300 ## - PHYSICAL DESCRIPTION
Accompanying material 1 CD-ROM (4 3/4 in.)
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
852 ## - LOCATION
Piece designation 10003000005119
-- 474.00
Classification part 659.1 CLO
-- Paramount Books Abbottabad.
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000005440
-- 533.00
Classification part 659.1 CLO
-- Progressive International Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   659.1 CLO   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000005119 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 CLO   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000005440 COMSATS University Abbottabad Campus 11/17/2023