Strategic Brand Management (Record no. 290257)

MARC details
000 -LEADER
fixed length control field 00613nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000227132
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177584875
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.4
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin. Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
Medium [Book]
Remainder of title building, measuring and managing brand equity.
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Brand Management : building, measuring and managing brand equity
852 ## - LOCATION
Accession No. 10004000007266
-- 477.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023 1 1 658.4 KEL 10004000007266 11/28/2024 09/18/2024 09/28/2023 Books