Strategic Brand Management (Record no. 290102)

MARC details
000 -LEADER
fixed length control field 00944nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 0000235492
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s2011||||xx#|||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8343
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
Medium [Book]
Remainder of title Building, Measuring, and Managing Brand Equity.
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2011
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Brand Management: Building, Measuring, and Managing Brand Equity
852 ## - LOCATION
Accession No. 10004000019399
-- 0.00
Former shelving location Books
Accession No. 10004000019405
-- 0.00
Former shelving location Books
Accession No. 10004000019631
-- 0.00
Former shelving location Books
Accession No. 10004000019632
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.8343 KEL 10004000019399 09/28/2023 09/28/2023 Books  
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.8343 KEL 10004000019405 09/28/2023 09/28/2023 Books  
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.8343 KEL 10004000019631 09/28/2023 09/28/2023 Books  
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023 2 658.8343 KEL 10004000019632 04/25/2024 09/28/2023 Books 04/25/2024