Marketing (Record no. 286370)

MARC details
000 -LEADER
fixed length control field 01031cam a2200289 i 4500
001 - CONTROL NUMBER
control field 0000270377
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190315s2017 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015044448
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332584471
International Standard Book Number 013414953X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)933272718
Canceled/invalid control number (OCoLC)920742019
-- (OCoLC)952149426
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- OCLCF
-- GBVCP
-- YDX
-- OCLCO
-- CAU
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM 23157
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Dates associated with a name 2015
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing
Medium [Book] :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
250 ## - EDITION STATEMENT
Edition statement Thirteenth Edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 642 ;
Dimensions 28 cm
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Revised edition of the authors' Marketing, 2015.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
852 ## - LOCATION
Accession No. 10004000023157
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus Main 09/28/2023 1 1 658.8 ARM 23157 10004000023157 06/05/2024 02/27/2024 09/28/2023 Books