Advertising promotion & supplemental aspects of integrated marketing communication (Record no. 285459)

MARC details
000 -LEADER
fixed length control field 00719nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000232840
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030352711
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ship,T.A
245 #0 - TITLE STATEMENT
Title Advertising promotion & supplemental aspects of integrated marketing communication
Medium [Book].
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Austrila
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2003
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising promotion & supplemental aspects of integrated marketing communication
852 ## - LOCATION
Accession No. 10004000015347
-- 2165.00
Former shelving location Books
Accession No. 10004000015348
-- 2165.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.1 SHI 10004000015347 09/28/2023 09/28/2023 Books
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.1 SHI 10004000015348 09/28/2023 09/28/2023 Books