International marketing (Record no. 284902)

MARC details
000 -LEADER
fixed length control field 00758nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000236252
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789339204464
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.84
Item number CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R
245 #0 - TITLE STATEMENT
Title International marketing
Medium [Book].
250 ## - EDITION STATEMENT
Edition statement 15th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2011
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C
852 ## - LOCATION
Accession No. 10004000020573
-- 0.00
Former shelving location Books
Accession No. 10004000021796
-- 0.00
Former shelving location Books
Accession No. 10004000021795
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.84 CAT 10004000020573 09/28/2023 09/28/2023 Books
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.84 CAT 10004000021796 09/28/2023 09/28/2023 Books
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.84 CAT 21795 10004000021795 09/28/2023 09/28/2023 Books