Advertising and Promotion (Record no. 283513)

MARC details
000 -LEADER
fixed length control field 00686nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000224619
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71180265
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch,G.E
245 #0 - TITLE STATEMENT
Title Advertising and Promotion
Medium [Book]
Remainder of title An Integrated Marketing Communications Perspective.
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw Hill
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and Promoion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch,M.A
852 ## - LOCATION
Accession No. 10004000003188
-- 995.00
Former shelving location Books
Accession No. 10004000006736
-- 495.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.1 BEL 10004000003188 09/28/2023 09/28/2023 Books
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.1 BEL 10004000006736 09/28/2023 09/28/2023 Books