Commitment-Led Marketing (Record no. 282603)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 0000228981
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 471495743
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number HOF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hofmeyr, J
245 #0 - TITLE STATEMENT
Title Commitment-Led Marketing
Medium [Book]
Remainder of title The Key To Brand Profits is In The Customer`s Mind.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2000
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commitment-Led Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rice, B
852 ## - LOCATION
Accession No. 10004000009699
-- 435.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.1 HOF 10004000009699 09/28/2023 09/28/2023 Books