Strategic Brand Management (Record no. 281901)

MARC details
000 -LEADER
fixed length control field 00604nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 0000229956
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8343
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, I.N
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
Medium [Book]
Remainder of title Creating and Sustaining Brand Equity Long Term.
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2006
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
852 ## - LOCATION
Accession No. 10004000011622
-- 511.00
-- Photocopier
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.8343 KAP 10004000011622 09/28/2023 09/28/2023 Books