Marketing Communications (Record no. 277977)

MARC details
000 -LEADER
fixed length control field 00555nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000227156
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542888
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith,P.R
245 #0 - TITLE STATEMENT
Title Marketing Communications
Medium [Book]
Remainder of title An Integrated Approach.
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Taylor,J
852 ## - LOCATION
Accession No. 10004000007300
-- 579.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.8 SMI 10004000007300 09/28/2023 09/28/2023 Books