Advertising And Integrated Brand Promotion (Record no. 277780)

MARC details
000 -LEADER
fixed length control field 00553nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000228932
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 324113803
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O`Guinn
245 #0 - TITLE STATEMENT
Title Advertising And Integrated Brand Promotion
Medium [Book].
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Canada
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2003
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising And Integrated Brand Promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen
852 ## - LOCATION
Accession No. 10004000009645
-- 1100.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.1 OGU 10004000009645 09/28/2023 09/28/2023 Books