Principles of Global Marketing (Record no. 277125)

MARC details
000 -LEADER
fixed length control field 00537nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000223954
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 137222998
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.848
Item number KEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan,W.J
245 #0 - TITLE STATEMENT
Title Principles of Global Marketing
Medium [Book].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Principles of Global Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Green,M.C
852 ## - LOCATION
Accession No. 10004000001828
-- 800.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   658.848 KEE 10004000001828 09/28/2023 09/28/2023 Books