Integrated Advertising, Promotion, & Marketing Communications (Record no. 275519)

MARC details
000 -LEADER
fixed length control field 00614nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 0000225133
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s9999||||xx |||||||||||||| ||eng||
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.121
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, K.E
245 #0 - TITLE STATEMENT
Title Integrated Advertising, Promotion, & Marketing Communications
Medium [Book].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice-Hall of India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ntegrated Advertising, Promotion, & Marketing Communications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, D.
852 ## - LOCATION
Accession No. 10004000003988
-- 558.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus   09/28/2023   659.121 CLO 10004000003988 09/28/2023 09/28/2023 Books