Marketing across cultures (Record no. 272991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000270375 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0004 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190315s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008038953 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131763384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | CDX |
| -- | BTCTA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | USU 23156 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Usunier, Jean-Claude |
| Dates associated with a name | 1996 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing across cultures |
| Medium | [Book] / |
| Statement of responsibility, etc. | Jean-Claude Usunier, Julie Anne Lee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, Essex, England : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 479 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 0.00 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Social aspects |
| Topical term or geographic name entry element | International business enterprises |
| General subdivision | Social aspects |
| Topical term or geographic name entry element | Intercultural communication |
| Topical term or geographic name entry element | Management science |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Julie Anne |
| 852 ## - LOCATION | |
| Accession No. | 10004000023156 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 658.83 USU 23156 | 10004000023156 | 09/28/2023 | 09/28/2023 | Books |