MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04358cam a2200385Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000270402 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0004 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190318s2016 enka 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB600790 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780198736424 |
|
|---|
| International Standard Book Number |
0198736428 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)948795660 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NLE |
| Modifying agency |
OCLCF |
| -- |
OCLCO |
| -- |
COO |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8003 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8003 |
| Item number |
DOY 23174 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doyle, Charles, |
| Dates associated with a name |
1959- |
| Relator term |
author |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A dictionary of marketing |
| Medium |
[Book] / |
| Statement of responsibility, etc. |
Charles Doyle. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 529 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
01 |
| Price amount |
0.00 |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Oxford quick reference |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Oxford quick reference |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2011 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Description For undergraduate students with a background in either economics or environmental sciences. Gain a deeper understanding of economics and the environment. The Economics of the Environment completely integrates economics and environmental issues, explaining how both market successes and failures affect the environment. This text also shows students how to measure the value of environmental goods, the use of these measurements in weighing environmental costs against the benefits of economic activity, and the implementation of policies to correct market failures. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Dictionaries |
|
|---|
| Topical term or geographic name entry element |
Management Science |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economic policy |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh2008118677 |
| General subdivision |
Environmental aspects. |
|
|---|
| Topical term or geographic name entry element |
Management Science |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helfand, Gloria E. |
| 852 ## - LOCATION |
|---|
| Accession No. |
10004000023174 |
| -- |
0.00 |
| Former shelving location |
Books |
| 852 ## - LOCATION |
|---|
| Accession No. |
10004000023191 |
| -- |
0.00 |
| Former shelving location |
Books |
