The Handbook Of Marketing Communication (Record no. 272145)

MARC details
000 -LEADER
fixed length control field 00489nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000215161
003 - CONTROL NUMBER IDENTIFIER
control field 0005
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181030s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7554-233-0
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P.R
245 #4 - TITLE STATEMENT
Title The Handbook Of Marketing Communication
Medium [Book].
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Dlehi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2003
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
852 ## - LOCATION
Accession No. ATK 2478
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Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   658.8 ATK 2478 09/27/2023 09/27/2023 Books