Brand Failure (Record no. 269125)

MARC details
000 -LEADER
fixed length control field 00511nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 0000215005
003 - CONTROL NUMBER IDENTIFIER
control field 0005
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181030s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7494-4655-2
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt
245 #0 - TITLE STATEMENT
Title Brand Failure
Medium [Book]
Remainder of title the truth about the 100 biggest branding mistakes of all time.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Dlehi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2006
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
852 ## - LOCATION
Accession No. ATK 2312
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   658.827 ATK 2312 09/27/2023 09/27/2023 Books