Advertising and Promotion (Record no. 268855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000213737 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0005 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181030s9999||||xx |||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-058194-4 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Medium | [Book] |
| Remainder of title | An Integrated Marketing Communications Prespective. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Dehli |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 778 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | .net |
| 852 ## - LOCATION | |
| Accession No. | ATK 1344 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | ATK 3672 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | ATK 3673 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | ATK 3674 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 659.1 | ATK 1344 | 09/27/2023 | 09/27/2023 | Books | ||||||
| COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 659.1 | ATK 3672 | 09/27/2023 | 09/27/2023 | Books | ||||||
| COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 659.1 | ATK 3673 | 09/27/2023 | 09/27/2023 | Books | ||||||
| COMSATS University Attock Campus | COMSATS University Attock Campus | 09/27/2023 | 659.1 | ATK 3674 | 09/27/2023 | 09/27/2023 | Books |