Integrated Advertising, promotion and Marketing communication (Record no. 268585)

MARC details
000 -LEADER
fixed length control field 01591nam a2200301Ia 4500
001 - CONTROL NUMBER
control field 0000213807
003 - CONTROL NUMBER IDENTIFIER
control field 0005
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181030s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-2450-1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E
245 #0 - TITLE STATEMENT
Title Integrated Advertising, promotion and Marketing communication
Medium [Book].
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 2004
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
852 ## - LOCATION
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Date due Date last checked out
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1435 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1436 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1437 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1438 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1439 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1440 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1441 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1442 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1443 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   659.1 ATK 1444 09/27/2023 09/27/2023 Books    
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023 1 659.1 ATK 1445 09/28/2023 09/27/2023 Books 10/06/2019 09/28/2023