MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02672dam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000071759 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170516s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013024417 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780465003945 (ebook) |
|
|---|
| International Standard Book Number |
9780465050659 (paperback) |
|
|---|
| International Standard Book Number |
9780465003945 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
745.20019 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
745.20019 |
| Item number |
NOR-D |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Norman, Donald A. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Psychology of everyday things |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The design of everyday things / |
| Medium |
[Book] |
| Statement of responsibility, etc. |
Don Norman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised and expanded edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York : |
| Name of producer, publisher, distributor, manufacturer |
Basic Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 347 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
01 |
| Price amount |
0.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 321-330) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- |
| Assigning source |
Provided by publisher. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial design |
| General subdivision |
Psychological aspects. |
|
|---|
| Topical term or geographic name entry element |
Human engineering. |
|
|---|
| Topical term or geographic name entry element |
Business & Economics/--Industries --Retailing. |
|
|---|
| Topical term or geographic name entry element |
Psychology / Applied Psychology. |
|
|---|
| Topical term or geographic name entry element |
DESIGN / Product. |
| Source of heading or term |
bisacsh |
| 852 ## - LOCATION |
|---|
| Accession No. |
55744 |
| -- |
1677.39 |
| -- |
Grace Book Peshawar |
| Former shelving location |
Books |
