Principles of marketing (Record no. 191959)

MARC details
000 -LEADER
fixed length control field 01158pam a22002894a 4500
001 - CONTROL NUMBER
control field 0000088276
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041214s2006 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177581074 (paperback)
International Standard Book Number 9788177581072 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Principles of marketing
Medium [Book] /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Dorling Kindersley (India) Pvt. Ltd., licensees of Pearson Education in South Asia
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent 671, [65] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note This edition is published by arrangement with Pearson Education, Inc. Pearson Prentice Hall. One Lake Street, Upper Saddle River, USA and Dorling Kindersley Ltd., London UK.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing--management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
852 ## - LOCATION
Piece designation 22557
-- 493.00
Classification part 658.8 KOT-P
-- Academic Book Company
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Total renewals Full call number Shelving location Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
06/07/2024 2 1 658.8 KOT-P 2nd Floor 05/08/2024 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 22557 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023