Essentials of marketing (Record no. 185941)

MARC details
000 -LEADER
fixed length control field 00810pam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000055546
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040409s2005 enka b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA4X1977
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687859 (pbk.) :
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency Uk
Modifying agency Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number BRA-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brassington, Frances.
245 10 - TITLE STATEMENT
Title Essentials of marketing
Medium [Book] /
Statement of responsibility, etc. Frances Brassington and Stephen Pettitt.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 511 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Formerly CIP. Index includes.
Institution to which field applies Uk
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pettitt, Stephen.
852 ## - LOCATION
Piece designation 26580
-- 0.00
Classification part 658.8 BRA-E
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 BRA-E 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 26580 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023