Essentials of Marketing (Record no. 18046)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00704dam#a2200265#i#4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000089035 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a###########000#0# |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180111s2000 ##############000#0#eng#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071169768 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Description conventions | rda |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCC-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mccoll, Rod |
| Dates associated with a name | 13/11/2007 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing |
| Medium | [Book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Mc Graw Hill |
| Date of production, publication, distribution, manufacture, or copyright notice | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 592 P |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 846.00 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All |
| 852 ## - LOCATION | |
| Accession No. | 206s |
| -- | 846.00 |
| Former shelving location | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Sahiwal Campus | COMSATS University Sahiwal Campus | 09/07/2023 | 658.8 MCC-S | 206s | 09/07/2023 | 09/07/2023 | Books |