Services marketing : (Record no. 179283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02065nam#a2200301#a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000089324 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120407s2013 ##############000#0#eng#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259026817 (paperback) |
| International Standard Book Number | 9781259026812 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZEI-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Medium | [Book] : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Private Limited, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 711 pages : |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 2,392.17 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Services marketing, in its sixth edition, continues to base itself on the ever-reliable gaps model of service quality. The book's underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the strategic aspect without deviating from the base structure of the text to help the students realize the potential of service marketing.features:new model of service recovery strategies that includes strategies for fixing the customer and fixing the problemexpanded coverage includes service innovation, technology and internet coverage and b2b services among othersseven new book end cases which include global (united breaks guitars, michelin fleet solutions and iss iceland) and indian perspectivestwo complete chapters and four comprehensive cases on the online companion website (olc)18 indian service strategy insights (including two for the online chapters) |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Marketing. |
| Topical term or geographic name entry element | Marketing--Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| Personal name | Gremler, Dwayne D. |
| Personal name | Pandit, Ajay. |
| 852 ## - LOCATION | |
| Piece designation | 33468 |
| -- | 2392.17 |
| Classification part | 658.8 ZEI-S |
| -- | Multiline Books |
| Sublocation or collection | 2nd Floor |
| Former shelving location | Books |
| Copy number | 1 |
| Piece physical condition | 1-New |
| Location | JZL-CUI |
| Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/18/2023 | 658.8 ZEI-S | 2nd Floor | 09/18/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 33468 | Junaid Zaidi Library, COMSATS University Islamabad | 09/18/2023 |