Principles of marketing (Record no. 174311)

MARC details
000 -LEADER
fixed length control field 00707nam#a2200241#a#4500
001 - CONTROL NUMBER
control field 0000055153
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120516s1996 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131659030
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number PRI
245 00 - TITLE STATEMENT
Title Principles of marketing
Medium [Book] /
Statement of responsibility, etc. Philip Kotler----[et al.].
250 ## - EDITION STATEMENT
Edition statement The European edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 956 p. ;
Dimensions 25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Personal name Saunders, John
Personal name Wong, Veronica
852 ## - LOCATION
Accession No. 26641
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023 1 658.8 PRI 26641 04/14/2018 10/31/2023 10/31/2023 09/18/2023 Books