Principles of marketing (Record no. 173348)

MARC details
000 -LEADER
fixed length control field 00815pam a2200241 a 4500
001 - CONTROL NUMBER
control field 0000055520
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910806s1992 ohua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538813687
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency URB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number LAM-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 10 - TITLE STATEMENT
Title Principles of marketing
Medium [Book] /
Statement of responsibility, etc. Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati, Ohio :
Name of publisher, distributor, etc. College Division, South-Western Pub. Co.,
Date of publication, distribution, etc. c1992.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
Personal name McDaniel, Carl D.
852 ## - LOCATION
Accession No. 3466
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023 1 658.8 LAM-P 3466 10/22/2024 09/27/2024 09/18/2023 Books