Strategic management in the media (Record no. 164279)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000040653 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070924s2008 enka b 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA680502 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013557797 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412903134 (pbk.) |
| International Standard Book Number | 9781412903127 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm71542426 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWKUK |
| -- | BWX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23068 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 302.23068 |
| Item number | KUN-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Küng, Lucy. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic management in the media |
| Medium | [Book] : |
| Remainder of title | from theory to practice / |
| Statement of responsibility, etc. | Lucy Küng. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Management. |
| Topical term or geographic name entry element | Strategic planning. |
| 852 ## - LOCATION | |
| Accession No. | 30686 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 302.23068 KUN-S | 30686 | 09/18/2023 | 09/18/2023 | Books |