MKTG303 (Record no. 163729)
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000 -LEADER | |
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fixed length control field | 00808nam#a2200241#a#4500 |
001 - CONTROL NUMBER | |
control field | 0000055716 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120526s2008 ##############000#0#eng#d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070181427 |
International Standard Book Number | 007018142x |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | GRA-M |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gray, David |
245 10 - TITLE STATEMENT | |
Title | MKTG303 |
Medium | [Book] : |
Remainder of title | marketing strategy: analysis and decisions / |
Statement of responsibility, etc. | David Gray. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Australia : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 514 p. ; |
Dimensions | 28 cm. |
365 ## - TRADE PRICE | |
Price type code | 01 |
Price amount | 3,598.00 |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management. |
Topical term or geographic name entry element | Marketing. |
852 ## - LOCATION | |
Accession No. | 40019 |
-- | 0.00 |
Former shelving location | Books |
Accession No. | 36051 |
-- | 3598.00 |
-- | Book Ocean Islamabad |
Former shelving location | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 GRA-M | 36051 | 09/18/2023 | 09/18/2023 | Books |