MKTG303 (Record no. 163729)

MARC details
000 -LEADER
fixed length control field 00808nam#a2200241#a#4500
001 - CONTROL NUMBER
control field 0000055716
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120526s2008 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070181427
International Standard Book Number 007018142x
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number GRA-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gray, David
245 10 - TITLE STATEMENT
Title MKTG303
Medium [Book] :
Remainder of title marketing strategy: analysis and decisions /
Statement of responsibility, etc. David Gray.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 514 p. ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 3,598.00
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management.
Topical term or geographic name entry element Marketing.
852 ## - LOCATION
Accession No. 40019
-- 0.00
Former shelving location Books
Accession No. 36051
-- 3598.00
-- Book Ocean Islamabad
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 GRA-M 36051 09/18/2023 09/18/2023 Books