Marketing (Record no. 163651)

MARC details
000 -LEADER
fixed length control field 01027cam a22003134a 4500
001 - CONTROL NUMBER
control field 0000055596
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051019s2007 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071106863
International Standard Book Number 0071106863
International Standard Book Number 9780071107723
International Standard Book Number 007110772X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- BAKER
-- IG#
-- OCLCQ
-- BTCTA
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number KER-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing
Medium [Book] :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 425, G5, cm16, CR2, I28 p. :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 3,594.24
500 ## - GENERAL NOTE
General note company, product and subject indexes included.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
Personal name Rudelius, William.
852 ## - LOCATION
Accession No. 32474
-- 3594.24
-- Unique Books
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 KER-M 32474 09/18/2023 09/18/2023 Books