Marketing (Record no. 163603)
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000 -LEADER | |
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fixed length control field | 01167cam a2200289ua 4500 |
001 - CONTROL NUMBER | |
control field | 0000054635 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 010529s2001 enkaf b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 027364677X |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CaAEU |
Language of cataloging | eng |
Transcribing agency | UKM |
Modifying agency | OCLCQ |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ADC-M |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Adcock, Dennis. |
245 10 - TITLE STATEMENT | |
Title | Marketing |
Medium | [Book] : |
Remainder of title | principles and practice / |
Statement of responsibility, etc. | Dennis Adcock, Al Halborg, Caroline Ross. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed / |
Remainder of edition statement | Dennis Adcock, Al Halborg, Caroline Ross. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow : |
Name of publisher, distributor, etc. | Financial Times/Prentice Hall, |
Date of publication, distribution, etc. | 2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 534, [8] p. of plates : |
Other physical details | ill. (some col.) ; |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | This new edition makes extensive use of articles from the Financial Times newspaper-Pref. |
General note | Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ross, Caroline. |
Personal name | Halborg, Al. |
852 ## - LOCATION | |
Accession No. | 26550 |
-- | 0.00 |
Former shelving location | Books |
Accession No. | 26591 |
-- | 0.00 |
Former shelving location | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 ADC-M | 26591 | 09/18/2023 | 09/18/2023 | Books |