Brand lands, hot spots & cool spaces (Record no. 163488)

MARC details
000 -LEADER
fixed length control field 00946cam a22002414a 4500
001 - CONTROL NUMBER
control field 0000036438
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040312s2004 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442565
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659
Item number MIK-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mikunda, Christian.
245 10 - TITLE STATEMENT
Title Brand lands, hot spots & cool spaces
Medium [Book] :
Remainder of title welcome to the third place and the total marketing experience /
Statement of responsibility, etc. Christian Mikunda.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 221 p. , [16] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing.
Topical term or geographic name entry element Special events
General subdivision Planning.
852 ## - LOCATION
Accession No. 12731
-- 3145.00
-- Pak Book Corporation
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659 MIK-B 12731 09/18/2023 09/18/2023 Books