Applications in basic marketing (Record no. 161619)

MARC details
000 -LEADER
fixed length control field 00844cam a2200241Ia 4500
001 - CONTROL NUMBER
control field 0000045061
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030826s2003 maua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072557982
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)52910623
040 ## - CATALOGING SOURCE
Original cataloging agency SINTU
Transcribing agency SINTU
Modifying agency OCLCQ
-- OCLCG
-- KAAUA
082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number PER-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Applications in basic marketing
Medium [Book] :
Remainder of title clippings from the popular business press /
Statement of responsibility, etc. William D. Perrault and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 2002-2003 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 214 p. :
Other physical details ill. ;
Dimensions 26 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
852 ## - LOCATION
Accession No. 13741
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 PER-A 13741 09/18/2023 09/18/2023 Books