Strategic database marketing (Record no. 155704)

MARC details
000 -LEADER
fixed length control field 00756pam a22002294a 4500
001 - CONTROL NUMBER
control field 0000037003
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050308s2006 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007145750X (hardcover : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- CIN
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 72
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 72
Item number HUG-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hughes, Arthur Middleton.
245 10 - TITLE STATEMENT
Title Strategic database marketing
Medium [Book] /
Statement of responsibility, etc. Arthur Middleton Hughes.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 437 p. :
Other physical details ill. ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database marketing
General subdivision Planning.
852 ## - LOCATION
Accession No. 23967
-- 2866.33
-- Islamabad Book Co.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 72 HUG-S 23967 09/18/2023 09/18/2023 Books