Essentials of marketing (Record no. 153346)

MARC details
000 -LEADER
fixed length control field 00771 am a22002537a 4500
001 - CONTROL NUMBER
control field 0000055550
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930920s1988 enk | 001 | eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB9348313
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070841810
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number LAN-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
Dates associated with a name 1938-
245 10 - TITLE STATEMENT
Title Essentials of marketing
Medium [Book] :
Remainder of title text and cases /
Statement of responsibility, etc. Geoffrey Lancaster, Lester Massingham.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1988.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 430p.
500 ## - GENERAL NOTE
General note Index includes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
General subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Massingham, Lester.
852 ## - LOCATION
Accession No. 26563
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 LAN-E 26563 09/18/2023 09/18/2023 Books