Strategic marketing (Record no. 152034)

MARC details
000 -LEADER
fixed length control field 00965cam a22003014a 4500
001 - CONTROL NUMBER
control field 0000052851
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990216s2000 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070275432
International Standard Book Number 9780070275430
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)40838600
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency NLGGC
-- BTCTA
-- YDXCP
-- IG#
-- ANMCG
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 02
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing
Medium [Book] /
Statement of responsibility, etc. David W. Cravens.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 752 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin/McGraw-Hill series in marketing.
500 ## - GENERAL NOTE
General note Name and subject index includes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
852 ## - LOCATION
Accession No. 9468
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.802 CRA-S 9468 09/18/2023 09/18/2023 Books