Marketing (Record no. 152014)

MARC details
000 -LEADER
fixed length control field 00682 am a22002298a 4500
001 - CONTROL NUMBER
control field 0000055510
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030314s2003 enk || 000 ||eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA3Y1530
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333987896
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Modifying agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number LAN-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
Dates associated with a name 1938-
245 10 - TITLE STATEMENT
Title Marketing
Medium [Book] /
Statement of responsibility, etc. Geoff Lancaster and Paul Reynolds.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 365 p. ;
Dimensions 24cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reynolds, Paul.
852 ## - LOCATION
Accession No. 18293
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 LAN-M 18293 09/18/2023 09/18/2023 Books