Brand failures : (Record no. 148817)

MARC details
000 -LEADER
fixed length control field 00704cam a22002294a 4500
001 - CONTROL NUMBER
control field 0000066253
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150311s2006 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749439270
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number HAI-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt.
245 10 - TITLE STATEMENT
Title Brand failures :
Remainder of title the truth about the 100 biggest branding mistakes of all time /
Statement of responsibility, etc. Matt Haig.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 260 p.
365 ## - TRADE PRICE
Price type code 01
Price amount 435.42
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Brand loyalty.
Topical term or geographic name entry element Brand choice.
852 ## - LOCATION
Accession No. 25304
-- 435.42
-- Saeed Book Bank
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 HAI-B 25304 09/18/2023 09/18/2023 Books