Data mining for dummies /
Brown, Meta S.,
Data mining for dummies / [Book] / by Meta S. Brown. - xiv, 382 pages : illustrations ; 24 cm. - For dummies .
If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.
All.
9781118893173 (paperback) 1118893174 9781118893166 9781118893197
GBB480557 bnb
016814312 Uk
Data mining.
Consumer behavior--Research.
Marketing research.
Advertising--Research.
006.312
Data mining for dummies / [Book] / by Meta S. Brown. - xiv, 382 pages : illustrations ; 24 cm. - For dummies .
If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.
All.
9781118893173 (paperback) 1118893174 9781118893166 9781118893197
GBB480557 bnb
016814312 Uk
Data mining.
Consumer behavior--Research.
Marketing research.
Advertising--Research.
006.312