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Marketing best practices /

Marketing best practices / [Book] : K. Douglas Hoffman ... [et al.]. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxii, 647 p. : ill. (some col.) ; 28 cm.

Photocopy Hbk Index includes

All.

ISBN: 0030349990 9780030349997

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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