Qualitative research methods : collecting evidence, crafting analysis, communicating impact /
Tracy, Sarah J.,
Qualitative research methods : collecting evidence, crafting analysis, communicating impact / [Book] : Sarah J. Tracy. - Chichester, West Sussex, UK : Wiley-Blackwell, 2013. - xvii, 350 p. : ill. ; 25 cm.
"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy "-- "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology"--
All.
9781405192033 (hardback) 9781405192026 (paperback)
Social sciences--Research--Methodology.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
001.4 2
Qualitative research methods : collecting evidence, crafting analysis, communicating impact / [Book] : Sarah J. Tracy. - Chichester, West Sussex, UK : Wiley-Blackwell, 2013. - xvii, 350 p. : ill. ; 25 cm.
"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy "-- "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology"--
All.
9781405192033 (hardback) 9781405192026 (paperback)
Social sciences--Research--Methodology.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
001.4 2