The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products

Shams Baig CIIT/SP23-RBA-024/LHR

The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products - COMSATS University Islamabad, Lahore Campus Library Information Services, CUI Lahore 2024 - 24 Hard copy is available in the library, please contact library help desk for services

To fullfill the requirement of the degree

Faculty and Students


Master Business Administration--Product packaging, Consumer perception, Purchase decision, Pakistani dairy industry, Packaging aspects, Consumer, preferences, Market performance

658.049 / SHA