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Handbook of research methods for marketing management /

Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle. - viii, 382 pages ; 25 cm. - Handbooks of research methods in management .

ISBN: 9781788976947

LCCN: 2021945174

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Research.

LC Class. No.: HF5415.13 / .H3475 2021

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